Diploma in Digital Marketing & SEO

Program Overview

A hands-on training program designed to equip participants with a solid understanding of digital marketing mechanisms and how to use digital planning and analytics tools effectively. The diploma builds essential skills for confidently entering the digital workforce through practical exercises and real-world applications.

Diploma Objectives

• Understand the fundamentals of digital marketing and SEO
• Gain skills in planning and executing effective digital campaigns
• Utilize tools like Google Analytics, Facebook Business Manager, and SEO platforms
• Develop engaging content and enhance its visibility on search engines
• Analyze campaign performance and implement optimization strategies

Target Audience

• Beginners exploring digital marketing for the first time
• Small and medium business owners looking to grow online
• Freelancers or those interested in remote digital marketing work
• Students or graduates in media, business, or marketing fields
• Anyone interested in learning digital marketing from the ground up

Expected Outcomes

• Build a complete digital marketing strategy
• Launch and manage ad campaigns on Google and Facebook
• Analyze key performance indicators (KPIs) using analytical tools
• Improve website visibility and ranking using SEO best practices
• Create engaging digital content tailored for target audiences
• Accurately identify and reach the right audience segments
• Increase traffic and sales through online marketing channels
• Be job-ready for freelance or in-house digital marketing roles

Main Modules

🔸 Module 1: Introduction to Digital Marketing

A foundational overview covering digital marketing basics, goal setting, and understanding both paid and organic marketing channels.

Lessons:

1. Introduction to Digital Marketing
2. Setting Marketing Goals
3. Tracking KPIs
4. Reaching Target Audiences
5. Free Marketing Tools & Channels
6. Content Development
7. Paid Search Marketing (Google Ads)
8. Building a Digital Marketing Strategy

🔸 Module 2: Search Engine Optimization (SEO)

Focuses on how to increase visibility in search results, use SEO tools, and build effective on-page and off-page SEO strategies.

Lessons:

1. Essential SEO Tools – Google Search Console
2. Keyword Research for SEO
3. URL Structure & Internal Linking
4. External Link Building – Part 1
5. External Link Building – Part 2
6. Local SEO – Part 1
7. Local SEO – Part 2
8. SEO Performance Analysis & Optimization

🔸 Module 3: Content & Campaign Creation

Teaches how to design and implement successful marketing campaigns, develop content, and leverage various platforms.

Lessons:

1. The Importance of Mobile Marketing
2. Video Content & Advertising
3. Email Marketing Essentials
4. Influencer & Affiliate Marketing
5. Facebook Business Manager
6. Planning a Google Search Campaign
7. Campaign Implementation – Part 1
8. Campaign Implementation – Part 2

🔸 Module 4: Optimization & Analytics

Provides training in performance metrics, digital brand management, affiliate marketing, and e-commerce analytics.

Lessons:

1. Understanding Key Metrics
2. Brand Management
3. Google Analytics – Part 1
4. Google Analytics – Part 2
5. Affiliate Marketing Strategies
6. E-commerce – Part 1
7. E-commerce – Part 2
8. SEO Review